Product
Inspired
Marty Cagan
How product teams discover and build things customers actually want — the discovery side of product work rather than the delivery side.
Why I recommend it. [DA COMPLETARE]
Product
Product
The Professional Product Owner
Don McGreal & Ralph Jocham
Product ownership framed around value rather than around the backlog: what the role is for, and what it degenerates into when the value question goes missing.
Why I recommend it. [DA COMPLETARE — hai già la riga giusta: che l'ownership non è amministrare un backlog, e che ti ha spinto a essere più esplicito su valore, stakeholder e decisioni.]
Behaviour & psychology
Behaviour
Drive
Daniel H. Pink
What actually motivates people at work — autonomy, mastery, purpose — and why incentives often produce the opposite of what they promise.
Why I recommend it. [DA COMPLETARE]
Behaviour
Nudge
Richard H. Thaler & Cass R. Sunstein
How defaults, framing and small frictions shape decisions — the book that made choice architecture a thing you design on purpose instead of by accident.
Why I recommend it. [DA COMPLETARE]
Design & strategy
Design
Value Proposition Design
Osterwalder, Pigneur, Bernarda & Smith
A working method for connecting what you build to what someone is actually trying to get done — and for noticing when the two have drifted apart.
Why I recommend it. [DA COMPLETARE]
Five to start with. I'd rather have a short list I can stand behind than thirty titles nobody reads.